95. Dana Linnet
Average Post Engagement: 29.3
How LinkedIn has helped you in your careers or businesses:
Tips on how to Thrive on LinkedIn:
I thrive by staying vigilant! While the platform is mostly good, there are some nefarious actors. I’m not afraid to report and block suspicious activity and profiles and zealous marketers. Beyond that, I try to stay on topic and on brand with my field of Aviation, Aerospace, Defense and Emerging Tech-and often where these subjects overlap. If nobody else is focused on it, I see an opportunity to widen the conversation. I also enjoy leading LinkedIn conversations about the effects of culture and leadership on company success and continue to build awareness around that. So many startups and their investors are hyper-focused on revenue but destroy their investments with toxic cultures and leadership styles. We want to help these companies succeed. They have to understand that how they treat their people is intrinsically linked to their revenue. My 4 rules for LinkedIn posting are part of brand-management:
1) DO publish content/posts relevant to our followers, communities, and constituencies of interest.
2) DO Share others’ posts that feature our work and activities. It’s important that if they are investing in you, invest back in them and help build their follower base. We love to promote the work of our clients, key contacts, and business partners and to celebrate their successes more than our own.
3) DON’T over-post or overshare. I probably publish a post 1-3 times a week. If I am at multiple work events or conferences, it might be more. Often times it’s less. See rule #1!
4) Finally, DON’T let any platform manage you. Unplug when you need to. If it feels like too much, it is. Like with any social media, don’t get sucked into unproductive conversations. Keep Zen.
What I use Linkedin for:
Networking, helping people, connecting great people to one another, research, LinkedIn Learning (keep it fresh!), recruiting.
Number of Followers:
Who am I:
I am so grateful to have a career where I get to help incredible, visionary people realize their dreams. It’s an honor to be a trusted partner in their journey. I’m an optimist who believes that human beings are limitless. I’ve also been called a “super-connector” for constantly bringing people together and convening groups to get things done. I try to help anyone I can, because there’s great satisfaction and professional happiness in that. If I can help one person with a simple conversation, it’s been a great day.
What I do:
I help public sector companies and U.S. institutional investors grow their businesses by helping them understand and navigate the maze of US government policies, decision-makers, regulations, cultures, case histories, and practices in space, defense, and emerging tech. There’s a lot of synergy among these 3 segments. I help my clients create meaningful, lasting partnerships with their customers and stakeholders, and I help them build great teams. Anything any of us ever achieves is thanks to a great team.
Why you should follow me on Linkedin:
I tend to post content and commentary that gives my followers make sense of “above the fold” issues and gets them discussing complex topics in a meaningful way. There are so many experts out there so it’s a great way to learn from my network and for my network to learn from each other. Ultimately, LinkedIn is about forging meaningful professional relationships and sharing ideas so we can leverage the collective talent around the most important challenges. I tend to post content that celebrates and champions good people and important discussions. There’s enough negativity and garbage in the world, we don’t need to amplify that. Instead, I try to amplify organizational progress and amplify messages from good people trying to do good things.
Who I follow on Linkedin
I tend to follow small to mid-size emerging space and tech companies on LinkedIn. I want to learn about their capabilities and spot the emerging trends when I analyze the market for my clients. There is so much exciting work going on right now, it’s very inspiring! As far as people, I love following Richard Branson – he’s an optimist who genuinely wants to save the planet and humanity, and that’s far more interesting than “I want to be a billionaire and that’s my exit strategy.” I follow Shelli Brunswick from Space Foundation because she’s a tireless leader and posts so much content from the Space community. I follow the fortune 100 companies too, especially my former company, Lockheed Martin. For over 100 years LM has been at the forefront of cutting space and defense technology and making the impossible happen (like landing on Mars!) I loved every second there and by following the company, I get to celebrate the achievements of my former colleagues who remain dear friends. I recommend following anyone and everyone who inspires YOU in YOUR career. Follow your customers or would-be customers. Follow people you find interesting. It’s very individual. Whatever you do, don’t follow people simply because others do. It’s important to break “group think” and march to your own drum beat. You’ll never be the greatest version of you if you’re copying everyone else. You can’t have FOMO if you’re prioritizing your own needs and interests.
Dana’s Favorite Post
❝I love posts that celebrate achievement and success. This post was uplifting because it made me reflect on how we can enable greatness in STEM and Aerospace if we make room for the brightest and best, make them feel truly seen, supported, and valued in deeds, not just words. It made me ask, “what can I do today to support others?” Marillyn walked the talk and modeled equity and inclusion from the very top.❞
Dana’s Successful Post
❝The post I wrote about the passing of my former boss, Secretary of State Colin Powell. It got 49,404 views. He positively impacted generations of careers – everyone in the national security space knew what a great human being and leader he was. There are too few Colin Powells in the world, and I believe that’s what people were reacting to and why it got so many views and comments.❞